Joseph Estrada

Joseph's Achievements and Challenges:

1) Central in the campaign was Estrada’s campaign slogan "Erap para sa Mahirap" (Erap for the poor) that succeeded in inspiring the masses with the hope that Estrada would be the president of and for the masses.

2) During the campaign, Estrada's political rivals tried but failed to discredit him while publicizing his womanizing, drinking and gambling. Estrada was inaugurated on June 30, 1998 in the historical town of Malolos in Bulacan province.

3) Estrada’s financial backers designed a campaign strategy that reflected Estrada’s pro-poor image that he had built up throughout his movie career.